Marketing Research
Overview
The Master of Marketing Research (MMR) program is designed to prepare individuals with diverse backgrounds for careers in marketing research and to meet the needs of business, government or nonprofit organizations for competent marketing research professionals. The MMR program at SIUE consistently boasts 100% job placement within three months of graduation, and 95% of all students receive significant financial assistance, including full tuition waivers.
The MMR graduate will be well prepared to practice marketing research and to make substantial contributions to the marketing research profession. The curriculum combines coursework involving a balance of theoretical studies and applications through projects with emphasis on the role of research and the effectiveness of marketing decisions within organizations.
Program Format
The program can be completed through a mix of online courses and blended courses offered in the evening.
Traditional classroom instruction is combined with online assignments, and most courses meet one evening per week for seven weeks.
Accreditation/Contact Information
Accreditation
One of only 5% of business schools worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB) International.
Contact Information
To learn more about the MMR program, please call 618-650-2701 or email [email protected].
Corporate Sponsored Internship Program
A number of corporations and marketing research agencies provide funding and opportunity to gain valuable research experience for qualified MMR students. Typical MMR internships carry a monthly stipend of $1,100 and a complete tuition waiver. Approximately 75- 80% of students participate in the corporate-sponsored internship program throughout the entirety of their course of study. All MMR students also participate in a mandatory client marketing research project as part of their integrated final capstone course.
