Integrative Studies - Marketing Communications (MS)
Required Credit Hours/Tuition and Fees
- 36
- Visit the Paying for College website for detailed tuition information
The messages and the media that businesses deploy to communicate with their target market can make or break their marketing efforts. In designing schemes for marketing products, a primary objective is to create and sustain demand and preference for the product. With the proliferation of traditional, as well as social media platforms, it is important for a company to strategically choose communication tools that will position the product or the company in the minds of the target customer.
Career Outlook
An Master of Science in integrative studies with a focus in marketing communications will equip students with knowledge, strategies and tools for building an effective marketing campaign across a spectrum of communication media. Career opportunities abound for marketing communications professionals in fields such as public relations, social media, digital advertising, and corporate communications, among others.
Curriculum
Students will take courses in the Departments of Mass Communications and Management and Marketing, according to the master’s in integrative studies requirements:
- 30 credit hours of graduate-level courses, 18 credit hours of which are from the Department of Mass Communications and 12 credit hours from the Department of Management and Marketing.
- At least half of the 30 credit hours of coursework must be at the 500-level.
- No more than three credit hours of the 30 credit hours of coursework can be independent study.
- All students will complete six credit hours of integrative studies thesis or non-thesis capstone work.
Required Courses
Management and Marketing
(3) MKTG 525 Marketing Analysis and Applications for Managerial Decision Making
(3) MKTG 530 Marketing Planning and Strategy
(3) MKTG 534 Advertising Research
One of the following:
- (3) MKTG 466 Marketing on the Internet
- (3) MKTG 470 Sport Marketing
- (3) MKTG 471 Advertising Policy and Management
- (3) MKTG 472 Sales Policy and Management
- (3) MKTG 474 Retail Policy and Management
- (3) MKTG 475 Consumer Behavior
- (3) MKTG 476 International Marketing
- (3) MKTG 542 Promotion Management
- (3) MKTG 544 Marketing Research for Decision Making
Mass Communications
(3) MC 500 Mass Communications Theory
(3) MC 501 Research Methods for Mass Communications
(3) MC 502 Media Campaigns
Three of the following:
- (3) MC 402 Media Management
- (3) MC 422 Writing for the Corporate and Institutional Market
- (3) MC 440 Visual Media Analysis
- (3) MC 441 Advanced Writing and Designing for Digital Media
- (3) MC 471 Special Topics in Mass Media
- Other courses approved by the Department of Mass Communications
Capstone Requirements
(1) INTG 500 Proposal Development
(5) INTG 599 Thesis or (5) INTG 593 Final Project
Admission Requirements
- Graduate School application and $40 fee
- Official copies of all postsecondary transcripts
- Successful completion of a bachelor's degree prior to enrollment. Applicants may be required to take prerequisites or resolve any deficiencies before classified status is approved.
- Minimum GPA 3.0
- Detailed curriculum vitae (CV)
- International Applicants: Proof of English Proficiency, minimum requirements are TOEFL (79), IELTS (6.5) or equivalent
- A letter of intent clearly articulating the applicant’s academic/career goals, how his/her academic background prepares him/her to undertake the program successfully, and how the program serves his/her goals must be submitted with the application.
Program application materials may be uploaded during the application process, but official transcripts must be sent directly from the school attended, and test scores must be verifiable with the appropriate testing service. Please contact the Graduate Admissions office with questions regarding the application submission process at [email protected].
Applicants with a baccalaureate and/or graduate-level GPA between 2.5 and 3.0 may be considered if all the following conditions are met:
- The baccalaureate degree and/or graduate-level work was earned more than four years prior to the application submission.
- The applicant provides a written explanation of their performance in the baccalaureate degree.
- The applicant provides a written explanation of why they will be successful in the integrative studies program.
Review the SIUE Admissions Policy for more information.
